Personal, what? Brand, who? Me?
You, yes you. I am going to share with you a few reason why you need to be thinking about your personal brand.
Social media is not going anywhere, anytime soon. Social media is also barely a teenager. Meaning, it is not a fad, but it is still too young for us to have fully seen what it will grow into as an adult. Will my grandkids be able to go into my social media archives to learn more about me? Where will my digital footprint go once I am gone?
Before I get too dark, I want to take a step back. I am not saying that you need to be an influencer—not. at. all. This is not about growing your following to 1M, or you taking perfect photos on your vacation, or pretending to be someone you are not. I want you to be more INTENTIONAL about how you are using social media in order to position yourself for your ideal opportunities. This doesn’t mean having a set of accounts for your personal self or another for your business self. This is about identifying what your goals are in business and finding the best avenues to communicate your thoughts and ideas.
The first question I ask every client is, “Where do you want to be this time next year?” Meaning, what position at your current job are you going for? Are you looking to get more into public speaking? Are you trying to shift industries? Looking to establish yourself more widely in your industry? Network more?
Whatever your answer is, you can then be more INTENTIONAL about what you are talking about on socials—particularly on LinkedIn or Instagram. If you want to be known for something, you need to make sure you are communicating your thoughts and ideas. You may be known within your company, but it is important to establish yourself in the wider community as well.
The most crucial reason I want to stress the importance of a personal brand is because you are more than your resume! You have an opportunity to reflect your thoughts and ideas about the things you are passionate about in your industry through your social channels. Anytime I hire someone, the first thing I do is look at their social channels. It gives me a great snapshot into who the person is and what they value.
There is a lot more to your personal brand that I will continue to share—keep an eye out on our blog and newsletter for more tips and resources.