WOMEN WHO LEAD: Kristy Wallace, CEO of Ellevate Network

When I first started to brainstorm ideas of what Be Digable should be, I kept coming back to helping females in business. In my 10 year career in marketing, I have been very fortunate to have worked for very smart and strong female leaders. I know that not every girl is as fortunate as I am to be able to learn from female executives or have models of them to look up to in the C-suite. My experience and drive led me to create Be Digable to help female executives build their personal brands to position themselves as thought leaders. It is important we are seen and heard.

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In my passionate mission to build Be Digable, I have come across some incredible resources and communities for women in business. One of those communities has been Ellevate Network. Ellevate's mission is to help women advance in the workplace, both for themselves and the greater good. They strive to change the culture of business from the inside out - by investing in women. I was so inspired, and yearning for community, I joined their LA Chapter.

I am thrilled to be launching our brand new series, Women Who Lead, with Kristy Wallace, the CEO of Ellevate Network. Women Who Lead aims to highlight female leaders and their unique perspectives on how they got to where they are today. Kristy is responsible for executing Ellevate Network’s mission to close the gender achievement gap in business by providing professional women with a global community to lean on and learn from.  Dive into our Q&A below to learn more about Kristy!

Did you have any bosses or mentors that taught you or modeled what it was to be a great leader?

I've had a number of great bosses.  One boss was incredibly creative, the other taught me everything I know about sales, and another was always my biggest advocate in the office.  What's important is that every boss was different and had their own unique leadership style.  One trait that all of the great bosses shared was a powerful ability to communicate goals, to inspire action, and to acknowledge successes. They also cared a lot about employees and fostering an environment of inclusion and success.

Which females in business do you feel really paved the way for women today?

Sallie Krawcheck!  I've had the great pleasure of working with Sallie for a number of years and I appreciate all that she's done and continues to do to push for gender equality.  I'm really inspired by Sylvia Acevedo, currently the CEO of the Girl Scouts of the USA, who has a degree in Systems Engineering and worked at NASA, Dell, and Apple.

What is the best advice you received on how to lead a team/run a business?

As a new leader, it can be hard to let go of responsibilities and delegate.  But holding on to prior tasks will weigh you down.  Trust your team and share responsibilities as a way to help everyone grow in their roles.  Another piece of advice is to be very intentional about how you communicate with each team member.  Communication is tough.  Some people love heated debates while others thrive on positive reinforcement.  Taking a few minutes to learn how best to communicate with each team member can lead to stronger alliances and deeper dedication.

How do you keep your team(s) engaged and motivated? 

It is important for me to give everyone in the company a chance to lean, grow, and shine.  I don't want a team member to become a manager never having managed anything before.  At Ellevate we often have special projects that role into our core business objectives and we offer anyone in the company a chance to be a leader and decision maker on projects, to provide input, and to take ownership.

What is the biggest lesson you have learned leading your team/company?  

I've learned to trust my gut and to own my vulnerability.  As a leader at Ellevate Network, I recognize my vulnerability every day. I don't have to be always perfect or right; in fact, I'm very comfortable admitting that I don't know the answer. There is always space for team members to offer up a different opinion, and we pride ourselves on an open and respectful dialogue around the business challenges that we're collectively working to solve. I think this approach makes me a more successful leader because ideas and innovation come from everyone on our team, which leads to a deeper sense of employee ownership and engagement.

When did you start looking at yourself as a leader or realize you could lead?

I always thrived in leadership positions.  From an early age I ran for school president or volunteered to be the leader of a club. Even with my first job i quickly became a manager.  Believe in yourself and your abilities, value relationships in the workplace, and always try to learn new things.  

We believe in the importance of personal branding because it allows leaders to extend their influence from offline to online—why is your personal brand important to you? 

Your brand is what people say about you when you aren't in the room.  Are you creative? Hard working? Trust-worthy? You want to own your own brand and how others talk about your strengths and abilities because these discussions can lead to new opportunities!

What advice can you give women who want to step into leadership roles, but are intimidated by the challenge?

Leverage your Squad!  I have a close group of peers that support me.  They help me role play tough conversations, offer advice on business and career decisions and are my biggest cheerleaders!

Thanks again to Kristy for taking the time to share her experience and insight! You can learn more about Ellevate here and listen to Kristy on the Ellevate Network podcast here.

 

Tools To Build Your Personal Brand

Time. There is never enough of it. Amiright? 

When I talk to clients about personal branding, they admit they don’t have the time to keep up with it. However, we should make it a priority because it is important. And if you dedicated ONE hour on a Sunday to plan things out for the week—you would be set!

One of my goals is to help clients find time in their week to build their personal brand. I think we all look for ways to make what we do more efficient. I highly recommend Amy Porterfield's Online Marketing Made Easy episode featuring Michael Hyatt where they talk about creating your ideal week to be more productive. 

However, there are also tools you can use that can make it easier to maintain and build your personal brand. Check out a few select tools below:

TRELLO
I don't know about you, but I love a great organized To Do list. Trello is a great project management organization tool. You can create boards for various topics and create tasks under each with due dates + much more. 
https://trello.com/ 

LATER
Instagram is the platform that the majority of us spend the most time on. Later is a GREAT tool and resource for Instagram. You can visually plan and schedule your posts on Later. They also have an informative blog that has amazing tips and news on the latest Instagram features.
https://later.com/

CANVA⠀
Do you ever look at someone's cute post and wonder, "How did they create that?" Canva is one of the most incredible creative resources and you can use it for FREE. They have TONS of templates for social media and other visual materials. 
https://www.canva.com/

INSTAGRAM STORY COLLECTIONS
This is one of the most underutilized features on Instagram. It is a way for you to save and organize Instagram posts you want to remember. I wrote a blog with tips on how to organize your Instagram Collections here

HOOTSUITE
One of the easiest ways to keep up with your personal brand is schedule some of your posts ahead of time. Hootsuite is one of the most well known platforms for social media management. You can create an account for free and take one hour a week to plan out your posts for the next week, two weeks or month. 
https://hootsuite.com/

Get these tips and more in our Personal Branding Quickstart Guide! You can download it for FREE right here

Personal Branding Quickstart Guide

Whether you know it or not, you have a personal brand that you are cultivating everyday through your online presence (you will hear me say this alot). I am very passionate about owning your story and utilizing your online presence to share that story. Your story and who you are IS your personal brand.

I believe in telling your authentic story; the good and the not so perfect. We are in an age of finely curated feeds reflecting our finely curated lives. However, it is not reality. My goal in assisting with building your personal brand is to identify the key topics and themes in your business and personal life that you enjoy sharing and in which others would benefit from learning.

My goal is to empower you to own your story and further your career through your personal branding. I have created the Personal Branding Quickstart Guide to help you start growing your personal brand today! In the guide, I will take you through:

  1. Personal Branding Checklist for you to audit how you are using your social channels today
  2. Questionnaire to set the foundation of your business goals to help you identify your personal brand strategy
  3. Platform breakdown to give you tips on how to utilize each platform
  4. Calendar template to give you an idea of how often you should be posting
  5. Resource ideas of tools you can use to make it easier to build your personal brand

CLICK HERE TO DOWN THE PERSONAL BRANDING QUICKSTART GUIDE

Free Personal Branding Workshops

I'm thrilled to share that we will be hosting two FREE Personal Branding Workshops in Los Angeles. This is a workshop on how to tap into the power of your personal brand and leverage it for greater opportunities in your career and/or uncover new opportunities. You will walk away with actionable steps to start becoming more intentional about your personal brand by creating your own personal digital strategy.

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In this workshop, I hope to provide actionable, realistic, and simple strategies to:

Authentically tell your story online
Position yourself as a thought leader in your current or aspirational field
Leverage your personal brand to uncover potential opportunities

Here are the dates of the two workshops:

May 16 @ 7:00pm
General Assembly
1520 2nd Street
Santa Monica, CA 90401
RSVP HERE

June 20 @ 5:30pm
We Work Playa Vista
12655 W Jefferson Blvd
Los Angeles, CA 90066
RSVP HERE

To get ready for the workshop, download the Personal Social Media Audit Checklist now.
See you there!

Daily Affirmations to Fuel Your Day

Quotes litter our Instagram and Facebook feed with inspirational messages on a daily basis. Sometimes it feels like you are seeing the same quotes over and over or maybe you are inundated with too many. However, the reality is how we talk to ourself everyday is how we live our life. It is important to speak to yourself kindly while also uplifting yourself each day. Reading these daily affirmations can make a HUGE difference to our day and how we approach work and personal life. We have a Pinterest board of some of our favorite daily affirmations that we wanted to share with you. Follow the board HERE and skim through the quotes below to get inspired!

Create time in your day for daily affirmations to remind you of your own power and drive! Don't forget to follow Be Digable on Pinterest HERE

Must-Watch Advice from Oprah's Master Class

Anyone who knows me, knows that I LOVE Oprah! Ever since I was younger, I would come home after school and my mom would be watching her show. It became a staple in our house and I learned to love and cherish all that I learned from her. When she moved over to her channel, OWN, she created an incredible series called, Master Class. The show tells the stories you've never heard from the people you thought you knew best. I have picked up my top moments from the show to share with you and hope you are as inspired as I am. Enjoy!

MAYA ANGELOU

At age 7, Dr. Maya Angelou stopped speaking after being sexually abused while living with her mother's family, a time she later chronicled in her book I Know Why the Caged Bird Sings. Shortly after the incident, she was sent to live with her paternal grandmother.

JANE FONDA

Jane Fonda says aging is like a staircase: You may decline physically, but you keep ascending in the areas it really counts. Find out why Jane is happy to be making the climb in the third act of her life.

ROBIN ROBERTS

After surviving a tough battle with breast cancer, Robin Roberts learned she had developed a rare blood disorder called MDS. Though the news was devastating, Robin didn't let it defeat her. "You have to fight the battle in front of you," she says.

CINDY CRAWFORD

When Cindy Crawford was a girl growing up in the small town of DeKalb, Illinois, her parents divorced. Watch as Cindy shares how her mother's dependence on weekly child support payments made her determined to be able to take care of herself. Plus, Cindy shares how she learned to lean on her husband, Rande Gerber.

ELLEN DEGENERES

Since 2003, Emmy Award-winning comedian Ellen DeGeneres has danced her way into the homes and hearts of millions of viewers. Long before the premiere of her daytime talk show, however, Ellen was known as a trailblazer.

Playlist: Sunday Kind Of Love

I don't know about you, but Sunday afternoon is my favorite time to put on a jazzy, soulful, chill playlist that allows me to reflect on the past week. I am always in my most reflective state on Sundays and a good playlist is the perfect addition as I read, do chores or set my goals for the week. We put together a playlist for you to assist you in your Sunday scheming. Enjoy!

The Top Resources for Female Professionals

With our mission of helping female executives tell their stories & empowering them to step into their ideal opportunities in business, we know it is important to have the best resources to achieve your goals. We compiled a list of our favorite organizations that provide resources & inspiration for women in business. Take a look and give them a follow to take you further in your career. If you have any more recommendations, share in the comments below!

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ELLEVATE
Ellevate Network believes in the positive impact of women in business. Their mission is to help women advance in the workplace, both for themselves and the greater good. They strive to change the culture of business from the inside out - by investing in women.

WEBSITE: https://www.ellevatenetwork.com/

LEVO
Levo arms you with the tools to develop your talent, build connections with peers, mentors, and jobs, and stay inspired day in and day out as you grow and develop. They believe you can create a life you’re passionate about.

WEBSITE: https://www.levo.com/

BOSSLADIESMINDSET
Daily motivational quotes for Boss Ladies. Need we say more? 

INSTAGRAM: https://www.instagram.com/bossladiesmindset/

CREATE & CULTIVATE
An online platform and conference for women looking to create & cultivate the career of their dreams.

WEBSITE: http://www.createcultivate.com/ 

MAKERS WOMEN
MAKERS is a feminist media brand for newsMAKERS, historyMAKERS, and troubleMAKERS. We tell the stories of today's trailblazing women to inspire the changeMAKERS of tomorrow. 

WEBSITE: https://www.makers.com/

AMY POEHLER'S SMART GIRLS
Founded by artist Amy Poehler and producer Meredith Walker, Amy Poehler's Smart Girls organization is dedicated to helping young people cultivate their authentic selves.

WEBSITE: https://amysmartgirls.com/

HELLOSUNSHINE
Founded by Reese Witherspoon, they are a media brand anchored in storytelling, creating and discovering content that celebrates women and puts them at the center of the story.

WEBSITE: https://hello-sunshine.com/

Podcast Recommendations: Business Advice, Wellness Tips and Inspiring Stories

With my new commute to work over the past year, I spend about 2 hours a day in the car. Podcasts have become my best friend. It has turned my commute into cherished time in which I can reflect, learn and be inspired. Here are just a few of the podcasts that have moved me to grow.

Mentoring Moments
We were turned onto this podcast by a colleague and fell in love with it. It is a great podcast to hear stories from women in business and all the twists and turns they took to "make it." Forbes contributor, author and entrepreneur Denise Restauri, invites you into her NYC apartment to tap into her conversations with successful women who are sharing vulnerable moments. From high points, to when good ideas go bad, to moments of sudden insight when you just know you have to risk it all. The podcast is no longer active, but you can still go through and listen to the archive of episodes.

Super Soul Conversations
What can I say? I love Oprah. I have been a big fan of Super Soul Sundays for a long time, so when they turned it into a podcast, it was even better. You hear Oprah’s personal selection of her interviews with thought-leaders, best-selling authors, spiritual luminaries, as well as health and wellness experts. All designed to light you up, guide you through life’s big questions and help bring you one step closer to your best self.

Skimm'd From The Couch
The wildly popular, theSkimm, just launched their weekly podcast and it has become an instant favorite of mine. theSkimm's co-founders and co-CEOs, Carly Zakin and Danielle Weisberg, started their company from a couch. Now they’re bringing it back to one, and inviting powerful female leaders to sit down and chat about everything from celebrating career wins to the worst advice they've ever received.

Marie Forleo Podcast
Marie Forleo has a piece of content for just about anything you need advice or guidance on. I have tuned into MarieTV and now with the podcast, I can listen to it on the go. Marie and her guests share actionable strategies for greater happiness, success, motivation, creativity, productivity, love, health, contribution and fulfillment — often with a lot of laughs. From business, marketing and career advice, to tackling failure, disappointment and fear, to philanthropy and doing our part to make the world a more loving, just and equitable place — they cover it all. 

Storycorps
I have been a huge fan of Storycorps for years. I fell in love after seeing this animated video of the story of "Danny & Annie" an elderly couple reflecting back on their life and relationship. It is unbelievably heartwarming and reminds me of the power of storytelling and why we need to listen. Storycorps highlights stories of the heart. They are candid, unscripted conversations between two people about what's really important in life: love, loss, family, friendship. 

Inspired Workspaces

The environment around you plays a big part in contributing to your everyday success and motivation. It is important that you surround yourself with an inspired space that fuels your creativity, motivation and happiness. It is the little things that you add to your office or space, that can make a big difference.

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We each have varied workspaces, but here are a few ideas to get you started:

  1. Plants—This is always great way to add some color and bring some life to your space.
  2. Motivational messages—My personal favorite is a desk calendar that has an inspirational message each day. This could also be a framed quote on your wall.
  3. Offices supplies—I don't know about you, but having a great pen, notebook, planner or desktop calendar really gets me excited.
  4. Wall decor—Whichever wall your desk faces, make sure you have something in your sightline that brings you good energy. For me, I am a visual person, so I have a wall calendar with dates for the next three months. Or for you, it could be a great piece of art. 

These are just a few simple ways to create a more inspired workspace! Take a look at our Office Space Pinterest board below for some additional inspiration. Make sure to follow Be Digable on Pinterest as well for some more great resources.