Tools To Build Your Personal Brand

Time. There is never enough of it. Amiright? 

When I talk to clients about personal branding, they admit they don’t have the time to keep up with it. However, we should make it a priority because it is important. And if you dedicated ONE hour on a Sunday to plan things out for the week—you would be set!

One of my goals is to help clients find time in their week to build their personal brand. I think we all look for ways to make what we do more efficient. I highly recommend Amy Porterfield's Online Marketing Made Easy episode featuring Michael Hyatt where they talk about creating your ideal week to be more productive. 

However, there are also tools you can use that can make it easier to maintain and build your personal brand. Check out a few select tools below:

TRELLO
I don't know about you, but I love a great organized To Do list. Trello is a great project management organization tool. You can create boards for various topics and create tasks under each with due dates + much more. 
https://trello.com/ 

LATER
Instagram is the platform that the majority of us spend the most time on. Later is a GREAT tool and resource for Instagram. You can visually plan and schedule your posts on Later. They also have an informative blog that has amazing tips and news on the latest Instagram features.
https://later.com/

CANVA⠀
Do you ever look at someone's cute post and wonder, "How did they create that?" Canva is one of the most incredible creative resources and you can use it for FREE. They have TONS of templates for social media and other visual materials. 
https://www.canva.com/

INSTAGRAM STORY COLLECTIONS
This is one of the most underutilized features on Instagram. It is a way for you to save and organize Instagram posts you want to remember. I wrote a blog with tips on how to organize your Instagram Collections here

HOOTSUITE
One of the easiest ways to keep up with your personal brand is schedule some of your posts ahead of time. Hootsuite is one of the most well known platforms for social media management. You can create an account for free and take one hour a week to plan out your posts for the next week, two weeks or month. 
https://hootsuite.com/

Get these tips and more in our Personal Branding Quickstart Guide! You can download it for FREE right here

Personal Branding Quickstart Guide

Whether you know it or not, you have a personal brand that you are cultivating everyday through your online presence (you will hear me say this alot). I am very passionate about owning your story and utilizing your online presence to share that story. Your story and who you are IS your personal brand.

I believe in telling your authentic story; the good and the not so perfect. We are in an age of finely curated feeds reflecting our finely curated lives. However, it is not reality. My goal in assisting with building your personal brand is to identify the key topics and themes in your business and personal life that you enjoy sharing and in which others would benefit from learning.

My goal is to empower you to own your story and further your career through your personal branding. I have created the Personal Branding Quickstart Guide to help you start growing your personal brand today! In the guide, I will take you through:

  1. Personal Branding Checklist for you to audit how you are using your social channels today
  2. Questionnaire to set the foundation of your business goals to help you identify your personal brand strategy
  3. Platform breakdown to give you tips on how to utilize each platform
  4. Calendar template to give you an idea of how often you should be posting
  5. Resource ideas of tools you can use to make it easier to build your personal brand

CLICK HERE TO DOWN THE PERSONAL BRANDING QUICKSTART GUIDE

What Is Your Personal Brand?

Whether you know it or not, you have a personal brand that you are cultivating everyday through your online presence. It is being defined by which real-time events you choose to participate in on Twitter, it is who you engage and follow on Instagram, or even the ideas you share (or don’t share) on LinkedIn. Wherever you choose to engage online, you have a voice that your friends, family, coworkers, and potential colleagues are learning about you. Are you someone who loves your pet and post about him or her regularly? Maybe you heavily engage in the political discussion or maybe you like to post inspirational quotes. Your voice online is an extension of who you are and many times we aren’t as intentional as we could be with our voice.

We are still in the early stages of the new digital world where social media is at the center of our universe. We have yet to see how our profiles will live on and how our children, grandchildren and ancestors will be able to access our stories we have told through our accounts. However it evolves, one thing I am very passionate about is owning your story and utilizing your online presence to share that story. Your story and who you are IS your personal brand.

I believe in telling your authentic story; the good and the not so perfect. We are in an age of finely curated feeds reflecting our finely curated lives. However, it is not reality. My goal in assisting with building your personal brand is to identify the key topics and themes in your business and personal life that you enjoy sharing and that others would benefit from learning.

I have found that many professionals have an incredible expertise or understanding of various business topics, but never share them with their online communities. I also understand the guardrails that some companies place on employees and how they can discuss business online. I am here to provide actionable, realistic, and simple strategies to:

  1. Authentically tell your story online

  2. Position yourself as a thought leader in your current or aspirational field

  3. Leverage your personal brand to uncover potential opportunities

We need more female professionals telling their stories, being seen as thought leaders, and moving into those corner offices. If you are interested in working with Be Digable, you can contact us here.

In the meantime, you can download the FREE Get Your Social Right! Checklist here to help you start thinking about your personal brand in a different light.