What Is Your Personal Brand?

Whether you know it or not, you have a personal brand that you are cultivating everyday through your online presence. It is being defined by which real-time events you choose to participate in on Twitter, it is who you engage and follow on Instagram, or even the ideas you share (or don’t share) on LinkedIn. Wherever you choose to engage online, you have a voice that your friends, family, coworkers, and potential colleagues are learning about you. Are you someone who loves your pet and post about him or her regularly? Maybe you heavily engage in the political discussion or maybe you like to post inspirational quotes. Your voice online is an extension of who you are and many times we aren’t as intentional as we could be with our voice.

We are still in the early stages of the new digital world where social media is at the center of our universe. We have yet to see how our profiles will live on and how our children, grandchildren and ancestors will be able to access our stories we have told through our accounts. However it evolves, one thing I am very passionate about is owning your story and utilizing your online presence to share that story. Your story and who you are IS your personal brand.

I believe in telling your authentic story; the good and the not so perfect. We are in an age of finely curated feeds reflecting our finely curated lives. However, it is not reality. My goal in assisting with building your personal brand is to identify the key topics and themes in your business and personal life that you enjoy sharing and that others would benefit from learning.

I have found that many professionals have an incredible expertise or understanding of various business topics, but never share them with their online communities. I also understand the guardrails that some companies place on employees and how they can discuss business online. I am here to provide actionable, realistic, and simple strategies to:

  1. Authentically tell your story online

  2. Position yourself as a thought leader in your current or aspirational field

  3. Leverage your personal brand to uncover potential opportunities

We need more female professionals telling their stories, being seen as thought leaders, and moving into those corner offices. If you are interested in working with Be Digable, you can contact us here.

In the meantime, you can download the FREE Get Your Social Right! Checklist here to help you start thinking about your personal brand in a different light.