WOMEN WHO LEAD: Juliet Horton, Everly Founder

In this month honoring Women’s History and International Women’s Day, we are thrilled to be highlighting Juliet Horton, Founder of Everly, a service revolutionizing the wedding industry. Juliet is a woman with incredible ambition and a crystal clear vision of where she is going with her business and the impact she is looking to make on her industry.

Juliet and I both went to Loyola Marymount University and were actually in the same sorority (Pi Phi shout out). We recently reconnected through social media and our ventures into the entrepreneurial world. I have so enjoyed hearing the story of her career and what has led her to taking on the wedding industry with her company, Everly.

Everly is ‘wedding planning reinvented’ with the goal of saving couples hundreds of hours and thousands of dollars on wedding planning. In our conversations, I was so impressed with Juliet’s confidence in taking on a huge industry that is so ready for disruption. She truly is a women who leads.

Get to know more about Juliet below!

be digable women who lead juliet horton everly founder

Did you have any bosses or mentors that taught you or modeled what it was to be a great leader?

The best leaders I have worked with have practiced what they preached and looked to set a strong example by their actions, not just their words. I always appreciate when someone leading a team or with a high ranking title is willing to roll up their sleeves and still do the work, not just see themselves as the task master.

Which females in business do you feel really paved the way for women today?

Sallie Krawcheck. I started my career in financial services and at the time Sallie Krawcheck was the CFO of Citi, where I worked. My manager told me he thought I’d be the next Sallie Krawcheck and I took it to heart. She has since left Wall St for the tech world (as have I) and she is running a company she founded focused on women gaining power in the investing world. I have followed her career for inspiration and motivation for paving the way for the next generation like she did.

What is the best advice you received on how to run a business?

Get out of the building. The startup world is filled with product obsessed founders who love to build. You may think you know what your customers need but you will not be able to validate that until you get out into the world and talk to people – customers, potential customers, investors, etc. This is especially true in the startup space but applies to any industry or profession – doctors talking to their patients, politicians talking to their constituents, academics talking to their students. Solicit feedback form as many people as you can and be willing to learn from it.

How do you keep your team(s) engaged and motivated?

Celebrate every win. When I started my business, I thought that the only thing that mattered was new customers and money in the bank. That matters a lot but it is not the only metric worth tracking and celebrating. Enjoy the wins along the way like press coverage, customer reviews and referrals. Milestones will keep you and your team motivated.

What is the biggest lesson you have learned leading your team/company?

Just start. You are never going to be entirely qualified or prepared and trying to get everything perfect before you jump into a leadership role or a new project will prevent you from ever starting. Know what you are good at, hire other people to manage tasks you are qualified for and learn what you need to learn along the way. I have no technical background but have great software developers on my team; if I had tried to learn to code before I started my business, I’d still be preparing.

When did you start looking at yourself as a leader or realize you could lead?

I always wanted to do big things and I don’t think I ever really thought about whether I was qualified to be a leader or not. This is a skill you learn and continue to learn throughout your career – it’s not like anyone has it or they don’t. If you want to start leading a few people, a team or a company, convince yourself you are capable of doing big things. If you believe it other people will too.

We believe in the importance of personal branding because it allows leaders to extend their influence from offline to online—why is your personal brand important to you?

My personal brand is important to me because it is my way of bringing a fresh perspective to the wedding industry. Much of the narrative in the wedding industry encourages couples to overspend, both in terms of time and money (and stress). My business and personal brand is all about giving a voice to couples who feel alienated by the current industry and think they are the crazy ones. It is immensely rewarding hearing from our customers that our brand and messaging resonate with them and that they can have a great wedding without taking it all too seriously.


What advice can you give women who want to step into leadership roles, but are intimidated by the challenge?

I think a good motto is “be scared and do it anyway”. In order for your career – and life – to move forward you should always be a little out of your comfort zone. It is absolutely okay to be intimidated by a big new challenge, but don’t let that intimidation turn into an excuse to stop.  


Juliet Horton is the founder and CEO of Everly, a Seattle based wedding tech startup. Follow Everly on Instagram.

Designing Your Career Path

Like many others, I am obsessed with the Netflix show, Tidying Up, with Marie Kondo. I love the simplicity of her process for organizing by asking people what ‘sparks joy.’ As we grow in our careers, we tend to lose that sense of joy or excitement we once had when we started out. We then hit a turning point in our careers and we go back to the basics of asking ourselves—what is it in my job that I like doing? What would I do even if I wasn’t paid? These questions allow us to start re-identifying the things that ‘spark joy.’

J23A1775.jpg

When I work with clients, the first question I ask them is, “Where do you want to be this time next year in your career?” More often than not, they are unsure. I started seeing this pop up more and more which led me to want to help provide more resources and inspiration to help identify your ideal career path and opportunities. Here are a few tips to get you started:

  1. Journal: Start writing down the things that you enjoy doing at your job, the projects you were proud of, and the things that get you excited. Do not feel pressure that you have to do this all in one sitting, things will reveal themselves over time.

  2. Talk it out: Speak with trusted friends and colleagues to ask them what they feel are your best qualities and talents. Hearing from someone else usually helps to open us up to the ideas that they might present or reveal. We tend to self edit when we think of things or we are too hard on ourselves. You don’t have to do exactly what they say, but be open to the ideas the present.

  3. Reflect: What do YOU think are your best qualities or talents? Everyone else can tell you, but you must answer this one yourself. Really thing about not only your talents, but the things you enjoy doing as well. This may be morbid, but what helped me answer this question was asking, “What do I want people to remember me for when I am gone?” Really made me think of the person I wanted to be remembered as, which allowed me to think of that in context with my career.

The answer won’t come overnight. You must consistently work at journaling, uncovering, and revealing things to yourself. Here are a few more resources that we love that will help you on your quest to build your career path:

Once you are able to answer the question, “Where do you want to be this time next year in your career?”—you will then be able to fearlessly build your personal brand. You can sign up for our FREE email course, 3 Days to a Stand Out Personal Brand, right here to get started.

Personal Branding Content Planning For 2019

Creating a calendar and planning ahead is going to be the key to build your personal brand. I recently gave a workshop at QuickBooks Connect about ‘Nurturing Your Online Brand.’ I talked about the three keys to building your brand, which include; Consistency, Storytelling, and Authenticity. In order to show consistently, you must plan ahead. And trust me, I understand how difficult it can be to plan ahead. I am more of the spontaneous, fly by the seat of my pants type. As I have grown in my career—and married a planner—I have found great joy in organization and planning. It is also crucial for me to plan ahead as I balance my full-time job, building Be Digable, and working with clients.

One of the biggest requests I have received from YOU is a content planning calendar. Therefore, I have created a 3-page worksheet that you can print our or save to assist you with your content planning.

 STEP 1: IDENTIFY YOUR YEARLY GOALS

This can seem very daunting, but it will set the tone and make it much easier for you to plan. Think about the answer to this question, “Where do I want to be this time next year?” It could be in a new job, a higher position within your current field, expanding your network, building partnerships, more speaking opportunities, and more. In the worksheet, identify your top 3 professional goals. Based on those goals, then identify key dates and tent poles in each month—either events that you are going to be participating in or key events within your current or aspirational industry. When you identify these key dates, it is a reminder to be either attending/participating in these events and more importantly engaging in the conversation online. To grow your influence, you must position yourself within the community you are looking to develop your personal brand. Therefore, you must put yourself in the middle of those communities. If there are months that you can’t identify key events, then think of a topic that you can make sure to speak on in that month.

STEP 2: CREATE MONTHLY THEMES

Once you have identify the major tent poles throughout the year, it is time to become more detailed within each month. If you are looking to get into fashion or grow within fashion, then you probably identified September and NY Fashion Week as a major tent pole. With the monthly template, break down each week in September based around NY Fashion Week. In Week 1, you are probably going to post about you getting ready for the week—maybe some IG stories of you shopping and choosing outfits. Or maybe you are posting about how busy you are getting your brand/business ready to host an event/attend. Week 2 you are going to post behind the scenes content of you running around, hosting events, meeting with other brands, etc. Week 3 maybe you create a recap post and blog where you give your POV of NY Fashion Week and what it means to you. In Week 4, you can post about how you are taking a few days off. You can use this across industries, if you are in tech, then you are doing to make note of major conferences that your company is hosting or that you will be attending. You see where I am going with this?

STEP 3: DAILY POSTING CADENCE

Ok, now that you have an overview of your year and you broke down content ideas by month, it is now time to create your posting cadence for each week. I encourage you to build out the daily posting calendars at least a week ahead of time.  Make sure to include copy and links to assets to make it easy for you to schedule. Give yourself at least a week of ahead of time in case you need to route for approvals or need time to create assets.

If you haven’t already, make sure to download the Easy Breezy Planning Calendar to get started planning today! If you haven’t already, join the 3 Days to a Stand Out Personal Brand email course to build the foundation of your personal brand.

WOMEN WHO LEAD: Stacy Taubman, Founder + CEO Rise Collaborative Workspace

We are thrilled to be featuring Stacy Taubman as this month’s Women Who Lead feature! I was lucky enough to be introduced to Stacy through a former coworker after he heard what I was doing with Be Digable. He said, “I know someone that is doing a lot for females in business in St. Louis.” Low and behold, Stacy and I jumped on a call and I was very inspired with what she was building. She was also kind enough to invite me on her podcast, Women on the Rise, to speak about Be Digable.

Stacy is a thought leader in female empowerment and entrepreneurship. Before going out on her own as an entrepreneur, Stacy worked for 12 years in the academic world as a high school math teacher and earned Masters in both Administration and Counseling. In 2013, she founded Girls Dreaming Big, a tutoring and coaching company for teenage girls, which has impacted thousands of teen girls in the St. Louis area. In 2015, she opened her second company, RISE Collaborative Workspace. RISE Collaborative is both a workspace for professional women to conduct business and a curated community for women focused on growing professionally and personally. They launched their first location in St. Louis, MO and are about to launch their second space in Denver, CO.

Let’s dive in and get to know Stacy!

Stacy Taubman Rise Collaborative Women Who Lead

Which females in business do you feel really paved the way for women today?

You know I'm a huge fan of Sheryl Sandberg. Her TED Talk inspired me in so many ways and really set me on this path. I think she's doing great things for women. And while she's not a traditional business woman, I also think Brené Brown is someone who really paved the way for me. Her TED Talk was very impactful and her message about embracing vulnerability, shame, and resilience are all things that you need as a woman in business.

What is the best advice you received on how to lead a team/run a business?

There are no unrealistic goals, just unrealistic timelines. I'm such a go-getter and sometimes I feel like I set these huge outrageous goals and try to get a lot of these things done. I used to beat myself up over it, thinking I can't believe it took me this long to complete some of those goals. But it's just that it took a lot of work.

How do you keep your team(s) engaged and motivated? 

I think the big thing is that your team understands your vision and feels apart of it. I think I'm lucky because I have an amazing group of women by my side that really believe in what I'm trying to do. They have all stepped up and are really the reason I'm here today. They also understand the grander vision and want to be apart of it. I think it's about clearly articulating what the big picture is—where is the company going and how can they potentially be apart of that growth and that grander vision.

What is the biggest lesson you have learned leading your team/company?  

I think it's getting really clear who you are and who you are not as a company. I think when you're starting out you are trying to be of service and trying to be everything to everyone. While that sounds great in theory, you are not leading anyone. I was really nervous about trying to have every membership level. We were trying to cater to every woman's needs, and in theory it sounds great, but the reality is it was driving us crazy. And when you don’t know who you are, your customer doesn't know who you are.

When did you start looking at yourself as a leader or realize you could lead?

I'm still trying to embrace it. I think it is when we got Rise Collaborative up and running in January 2017. Everyone would start saying, "Aren't you so proud of yourself, you created this!" I have imposter syndrome. I can remember I won this award, but thinking I shouldn't have gotten it because we had just opened. I felt that "they are going to find me out” kind of thing. I'm still working on this one.

We believe in the importance of personal branding because it allows leaders to extend their influence from offline to online—why is your personal brand important to you? 

Going back to what I said earlier, it is really important for people to know who you are and what you stand for as a company. A company needs a brand, just like a person needs a brand. What do you stand for? What are your values? And what are you all about? You can then communicate it across all channels, in person, online, everything.

What advice can you give women who want to step into leadership roles, but are intimidated by the challenge?

I think it is a couple things, first doing some self work and figuring out who you are. I think one of the things that makes me a good leader is that I have done the work. I got my Masters in Counseling. When you get your Masters in Counseling you are getting counseled as well and working through those triggers and bringing more self awareness.

Thanks again to Stacy for taking the time to share her experience and insight! You can learn more about Rise Collaborative here and follow Stacy on Instagram here.

To learn more tips on Personal Branding and our mission to empower women in business, follow Be Digable on Instagram, Facebook, Twitter, and LinkedIn.

Camp Climb: Building Community

Camp Climb Store 2018

Camp Climb Store 2018

As I have been building up my business, I have immersed myself in the world of entrepreneurship. I have followed fellow business owners, podcasters, educators, and more. I have been fortunate enough to learn from and be inspired by incredible women who have created thriving businesses through following their passions. Two women I have followed closely are Amy Porterfield and Jenna Kutcher. Through their podcasts, I feel I have taken a class in business and entrepreneurship this past year.

A couple months ago, Jenna posted about the fact that she was going to be a keynote speaker at Camp Climb—a camp for female creatives. I was instantly intrigued! 1) I always wanted to go to sleep away camp growing up and 2) I was seeking community with fellow female creatives. For weeks, I couldn’t get the idea of Camp Climb out of my head. I was in LA and Camp was in Iowa, should I go? I took the leap and bought my ticket.

I have always been one to follow my heart and take chances. I truly believe that stepping outside of your comfort zone is where you grow the most. And me going all the way to Iowa to Camp—where I knew no one—was definitely an incredible learning experience. Here is what I learned:

  1. Go to where you will be supported—When you are dreaming and creating something new, make sure you seek out a community that will lift you up. I am extremely fortunate to have supportive family and friends. However, it is crucial that you also have support and/or mentors that have walked a similar road and can relate to your journey. To be around so many other women who are in the same or similar situation as I am, it reminds you that you aren’t alone and inspires you to be and do more.

  2. Take time to go outside your bubble—I can’t stress this enough, going outside your comfort zone is the best thing you can do for yourself. Going from LA to Iowa, without knowing anyone, reminded me that it is important to learn from others. The reception of the campers was humbling. Everyone was extremely kind and generous.

  3. Make it happen—Sometimes we tend to overthink our ideas or second guess ourselves. Seeing what Emma Hicks, Founder of Camp Climb, created with Camp was very inspiring. To think she had the idea and put it together and made it happen, reminded me we can never dream too big. I think she had the idea and put it together within a year. I am so grateful she brought us all together! Emma is a fabulous event planner with an incredible attention to detail and shout out to Mariah Danielsen for the incredible branding.

  4. Get off Instagram and connect in real life—In our world of social media, it is easy for us to live through our Instagram accounts. Making our lives look pretty or admiring someone else’s life. No matter how much technology advances or how much we enjoy these new platforms, nothing can replace getting out and meeting and connecting in real life. Connecting in real life is where the magic moments happen. I am thankful to everyone I met and for everyone that I was inspired by from afar.

I am very excited about the future of Be Digable and I look forward to connecting with more business owners. My goal with Be Digable has always been to elevate females in business and I look forward to building and growing. So many ideas, I gotta get going!

If you are interested in Camp Climb, make sure to check out www.gocampclimb.com, they have already announced their 2019 dates and first speaker!

Camp Climb Campers 2018

Camp Climb Campers 2018

 
 
 

WOMEN WHO LEAD: Kristy Wallace, CEO of Ellevate Network

When I first started to brainstorm ideas of what Be Digable should be, I kept coming back to helping females in business. In my 10 year career in marketing, I have been very fortunate to have worked for very smart and strong female leaders. I know that not every girl is as fortunate as I am to be able to learn from female executives or have models of them to look up to in the C-suite. My experience and drive led me to create Be Digable to help female executives build their personal brands to position themselves as thought leaders. It is important we are seen and heard.

Kristy Wallace Blog Post (1).jpg

In my passionate mission to build Be Digable, I have come across some incredible resources and communities for women in business. One of those communities has been Ellevate Network. Ellevate's mission is to help women advance in the workplace, both for themselves and the greater good. They strive to change the culture of business from the inside out - by investing in women. I was so inspired, and yearning for community, I joined their LA Chapter.

I am thrilled to be launching our brand new series, Women Who Lead, with Kristy Wallace, the CEO of Ellevate Network. Women Who Lead aims to highlight female leaders and their unique perspectives on how they got to where they are today. Kristy is responsible for executing Ellevate Network’s mission to close the gender achievement gap in business by providing professional women with a global community to lean on and learn from.  Dive into our Q&A below to learn more about Kristy!

Did you have any bosses or mentors that taught you or modeled what it was to be a great leader?

I've had a number of great bosses.  One boss was incredibly creative, the other taught me everything I know about sales, and another was always my biggest advocate in the office.  What's important is that every boss was different and had their own unique leadership style.  One trait that all of the great bosses shared was a powerful ability to communicate goals, to inspire action, and to acknowledge successes. They also cared a lot about employees and fostering an environment of inclusion and success.

Which females in business do you feel really paved the way for women today?

Sallie Krawcheck!  I've had the great pleasure of working with Sallie for a number of years and I appreciate all that she's done and continues to do to push for gender equality.  I'm really inspired by Sylvia Acevedo, currently the CEO of the Girl Scouts of the USA, who has a degree in Systems Engineering and worked at NASA, Dell, and Apple.

What is the best advice you received on how to lead a team/run a business?

As a new leader, it can be hard to let go of responsibilities and delegate.  But holding on to prior tasks will weigh you down.  Trust your team and share responsibilities as a way to help everyone grow in their roles.  Another piece of advice is to be very intentional about how you communicate with each team member.  Communication is tough.  Some people love heated debates while others thrive on positive reinforcement.  Taking a few minutes to learn how best to communicate with each team member can lead to stronger alliances and deeper dedication.

How do you keep your team(s) engaged and motivated? 

It is important for me to give everyone in the company a chance to lean, grow, and shine.  I don't want a team member to become a manager never having managed anything before.  At Ellevate we often have special projects that role into our core business objectives and we offer anyone in the company a chance to be a leader and decision maker on projects, to provide input, and to take ownership.

What is the biggest lesson you have learned leading your team/company?  

I've learned to trust my gut and to own my vulnerability.  As a leader at Ellevate Network, I recognize my vulnerability every day. I don't have to be always perfect or right; in fact, I'm very comfortable admitting that I don't know the answer. There is always space for team members to offer up a different opinion, and we pride ourselves on an open and respectful dialogue around the business challenges that we're collectively working to solve. I think this approach makes me a more successful leader because ideas and innovation come from everyone on our team, which leads to a deeper sense of employee ownership and engagement.

When did you start looking at yourself as a leader or realize you could lead?

I always thrived in leadership positions.  From an early age I ran for school president or volunteered to be the leader of a club. Even with my first job i quickly became a manager.  Believe in yourself and your abilities, value relationships in the workplace, and always try to learn new things.  

We believe in the importance of personal branding because it allows leaders to extend their influence from offline to online—why is your personal brand important to you? 

Your brand is what people say about you when you aren't in the room.  Are you creative? Hard working? Trust-worthy? You want to own your own brand and how others talk about your strengths and abilities because these discussions can lead to new opportunities!

What advice can you give women who want to step into leadership roles, but are intimidated by the challenge?

Leverage your Squad!  I have a close group of peers that support me.  They help me role play tough conversations, offer advice on business and career decisions and are my biggest cheerleaders!

Thanks again to Kristy for taking the time to share her experience and insight! You can learn more about Ellevate here and listen to Kristy on the Ellevate Network podcast here.

 

Tools To Build Your Personal Brand

Time. There is never enough of it. Amiright? 

When I talk to clients about personal branding, they admit they don’t have the time to keep up with it. However, we should make it a priority because it is important. And if you dedicated ONE hour on a Sunday to plan things out for the week—you would be set!

One of my goals is to help clients find time in their week to build their personal brand. I think we all look for ways to make what we do more efficient. I highly recommend Amy Porterfield's Online Marketing Made Easy episode featuring Michael Hyatt where they talk about creating your ideal week to be more productive. 

However, there are also tools you can use that can make it easier to maintain and build your personal brand. Check out a few select tools below:

TRELLO
I don't know about you, but I love a great organized To Do list. Trello is a great project management organization tool. You can create boards for various topics and create tasks under each with due dates + much more. 
https://trello.com/ 

LATER
Instagram is the platform that the majority of us spend the most time on. Later is a GREAT tool and resource for Instagram. You can visually plan and schedule your posts on Later. They also have an informative blog that has amazing tips and news on the latest Instagram features.
https://later.com/

CANVA⠀
Do you ever look at someone's cute post and wonder, "How did they create that?" Canva is one of the most incredible creative resources and you can use it for FREE. They have TONS of templates for social media and other visual materials. 
https://www.canva.com/

INSTAGRAM STORY COLLECTIONS
This is one of the most underutilized features on Instagram. It is a way for you to save and organize Instagram posts you want to remember. I wrote a blog with tips on how to organize your Instagram Collections here

HOOTSUITE
One of the easiest ways to keep up with your personal brand is schedule some of your posts ahead of time. Hootsuite is one of the most well known platforms for social media management. You can create an account for free and take one hour a week to plan out your posts for the next week, two weeks or month. 
https://hootsuite.com/

Get these tips and more in our Personal Branding Quickstart Guide! You can download it for FREE right here

Personal Branding Quickstart Guide

Whether you know it or not, you have a personal brand that you are cultivating everyday through your online presence (you will hear me say this alot). I am very passionate about owning your story and utilizing your online presence to share that story. Your story and who you are IS your personal brand.

I believe in telling your authentic story; the good and the not so perfect. We are in an age of finely curated feeds reflecting our finely curated lives. However, it is not reality. My goal in assisting with building your personal brand is to identify the key topics and themes in your business and personal life that you enjoy sharing and in which others would benefit from learning.

My goal is to empower you to own your story and further your career through your personal branding. I have created the Personal Branding Quickstart Guide to help you start growing your personal brand today! In the guide, I will take you through:

  1. Personal Branding Checklist for you to audit how you are using your social channels today
  2. Questionnaire to set the foundation of your business goals to help you identify your personal brand strategy
  3. Platform breakdown to give you tips on how to utilize each platform
  4. Calendar template to give you an idea of how often you should be posting
  5. Resource ideas of tools you can use to make it easier to build your personal brand

CLICK HERE TO DOWN THE PERSONAL BRANDING QUICKSTART GUIDE

Free Personal Branding Workshops

I'm thrilled to share that we will be hosting two FREE Personal Branding Workshops in Los Angeles. This is a workshop on how to tap into the power of your personal brand and leverage it for greater opportunities in your career and/or uncover new opportunities. You will walk away with actionable steps to start becoming more intentional about your personal brand by creating your own personal digital strategy.

Personal Branding workshop (1).jpg

In this workshop, I hope to provide actionable, realistic, and simple strategies to:

Authentically tell your story online
Position yourself as a thought leader in your current or aspirational field
Leverage your personal brand to uncover potential opportunities

Here are the dates of the two workshops:

May 16 @ 7:00pm
General Assembly
1520 2nd Street
Santa Monica, CA 90401
RSVP HERE

June 20 @ 5:30pm
We Work Playa Vista
12655 W Jefferson Blvd
Los Angeles, CA 90066
RSVP HERE

To get ready for the workshop, download the Personal Social Media Audit Checklist now.
See you there!